VIDEO PRODUCTION THAT TELLS YOUR STORY
Effective content that spreads awareness and captures donationsI love working with nonprofits. While one of my mantras is "I sell profitability - I happen to do it with cameras", I still have a "profitability" mindset with nonprofit work.
Selling products and services is hard enough these days - but for a nonprofit to compete with the limited amounts of funding available, marketing techniques become vastly important. Whether you're looking for individual donations, corporate sponsors, grants, or the all-important "angels" who adopt your organization, volunteer and evangelize - telling your story effectively takes a team approach.
What factors boost awareness and donations? In my experience, there's many points to cover:
- How does the organization change and improve lives in the community? How does it benefit the overall community beyond the clients?
- How lean is the organization? Donors and grant providers want to know that every dollar counts.
- Why do the principals, staff and volunteers do this work? Are they driven by passion, compassion and empathy? Do they have specialized skills and experience that make the organization unique?
- What are the stories of people who've been touched by the work? What issues did the organization surmount, how are their lives now, do they feel gratitude for the services?
- Are there statistics that illustrate need, and stats that show effectiveness? How does the organization measure success?
- Can you identify clients, family members or community members who are your powerful evangelists, for filmed testimonials and stories?
Video is a powerful way to illustrate what your organization does. From web and gala videos that tell your story with passion and emotion, to ongoing social media campaigns that keep donors and potential donors aware and engaged, we can create a "can't say no" environment, where donors, grants and funds are ready to help.
I offer very low rates for nonprofits in the community. I'm generally a one-man production shop, working quickly and efficiently. And I love seeing my friends in the nonprofit world succeed!
NONPROFIT VIDEOS
CLICK ON A VIDEO TO WATCH.
DALLAS 24 HOUR CLUB
CHASE'S PLACE
FUNDRAISER GALA
SCHOOL GALA
I have had the privilege of working closely with Michael Carter for close to a decade, creating poignant, powerful videos highlighting Dallas 24 Hour Club. Michael is a professional on every level, following direction for what our vision is each year and capturing the perfect interviews and images to pull on the heartstrings of our viewers, mainly donors and foundations. We always have great feedback and see GREAT results from our donors! His videos do not have a short shelf life which is a great financial benefit to our non-profit. Michael is sensitive to our non-profit budget and prices his services accordingly. I can highly endorse Michael Carter’s services!
Marsha Williamson
CEO Emeritus
Dallas 24 Hour Club